Bob Safir is a Los Angeles-based author, marketing consultant, composer, producer, and recording engineer.

He is the author of Make Your Music Video and Put It Online, Marketing & Merchandising for Musicians (Course Technology PTR) and has written for Keyboard, Mix, Songwriter, Cue, The Hollywood Reporter, and The Score.

Bob’s copywriting and marketing expertise has been used by companies such as Microsoft, Avid, E-mu Systems, Akai, JBL Professional, Aureal, and Cisco Systems.